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Chanel redesigns iconic No. 5 perfume bottle
Oct 19, 2018


Chanel has redesigned its iconic No. 5 perfume bottle for the first time in the brand's history.

The scent was first released in 1921 and has gone on to become one of the most famous fragrances in the world, thanks to campaigns fronted by the likes of Marilyn Monroe, Catherine Deneuve and Nicole Kidman.

Now, Chanel are releasing a limited-edition revamp of No. 5 in red, which can already be pre-ordered from the label's official website, and can be bought in stores from 2 November (18).

The perfume is known for its clean rectangular clear glass bottle with a facetted stopper and minimalist branding, and now is available in either vibrant red glass for the 100ml Eau de Toilette and Eau de Parfum, or a more luxurious option, the red Baccarat crystal offered as a 900ml Parfum. Only 55 of the latter have been manufactured.

Chanel has noted that red was the favourite colour of the label's founder, Gabrielle 'Coco' Chanel, who once said that she preferred the shade as it is "the colour of life, the colour of blood," and only wanted to dress women in black, white, beige, gold – and red.

Aside from its exciting new fragrance project, the French fashion house recently unveiled its first campaign images from a shoot with Penelope Cruz; a nautical-themed display courtesy of creative director Karl Lagerfeld.

The Spanish beauty sports looks from the upcoming 2018/2019 cruise collection, including berets, evening dresses and jackets, and previously praised the fashion mogul for his campaign vision.

"It’s such an iconic brand and Karl is a genius, and I’ve been admiring everything he’s done since I was a little girl, so it’s such a pleasure working with him," she smiled during an interview with WWD. "He’s like the king of fashion and we had a really, really interesting photo shoot, so to be in front of his camera is an adventure."


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