Contact Us
TEL: +86-020-36754186
Fax: +86-020-62824861
Address: P.O.Box 901, 9F, Herun Plaza, No.2 Danan Rd, Yuexiu District, Guangzhou, China
Home > Knowledge > Content
Perfume Industry
Jun 20, 2018

Perfume Industry

High quality perfume always become the darling of fashion, the perfume has more than a simple "smell" marketing, has spawned another selling point, perfect design and configuration of a container with fragrance. Until the end of nineteenth Century, or on the ordinary perfume container, perfume are at home fragrance bottle, or let the customer to select a container in the selection of perfume at the same time. This requires a large number of beautiful bottles to be sold in the store to meet individual needs. But when modern production begins, it must be considered that perfume is bottled in the factory. The purpose of bottle design has correspondingly attracted people who have potential purchase desire. The appearance of the bottle is quite important determinants of perfume sales, now the perfume company employs top designer perfume bottles, some are company specific, more free occupation designer. In the face of many consumer needs, the modern perfume bottle type also presents new characteristics. Besides, the appearance of the bottle is a very important factor in determining the sales volume of perfume. Perfume in the world, vision and smell are equally important, when a lot of perfume can instantly touch your heart, because of the careful design of the perfume bottle at first sight. No other container can hold as many feelings and memories as perfume bottles. In particular, there are different perfume perfume bottles and perfume packaging design and matching, sometimes we can only from the appearance of the perfume, you can feel the perfume to convey information. It tells the moving story with its unique visual language, and deeply attracts the people who love it. In particular, there are different perfume perfume bottles and perfume packaging design and matching, sometimes we can only from the appearance of the perfume, you can feel the perfume to convey information. It tells the moving story with its unique visual language, and deeply attracts the people who love it.


1. Comprehensive application of various materials

From the history of the development of perfume containers, people have been exploring the use of various materials to make perfume containers. The Egyptians began to use stone container container to manufacture various other costumes such as perfume bottles, round belly thick tall bottle, is open, sealed with a cork or flat cloth group. Various stones are also used to make these containers, of which the proportion of snowflake plaster is the largest. The Greek craftsmen made a series of ceramic containers filled with perfume and designed containers according to their contents. Around the sixth Century, small moulded pottery bottles were invented, and at first they often mimicked the image of the human head. Modern perfume bottles are developing in many kinds of materials, mainly plastic and glass, and leather, stone and other materials. Among them, female perfume bottles are mainly glass materials, plastic materials are complementary, men's perfume is mainly glass material, plastic and leather materials are auxiliary materials.

GUESS specially invites the famous packaging design company of Paris to undertake the design of bottle body. In the cold and polished metal texture, it shows the elegance and design sense of "G", showing the sweet and sexy fragrance of the appearing bottle, creating a feeling of coldness and enthusiasm, naive and introverted collection. The qualities of one's body. Meanwhile, a pink antelope leather perfume bag is used outside the perfume bottle to prevent the leakage of fragrance, which adds to the luxurious texture of this perfume. Silk fragrance is an oriental flower fragrance perfume released by Lolita company. The bottle of perfume continues the exquisite design idea of Lolita's high standards, strengthen the paint painted in metallic frame shape clover bottle, foil transparent glass bottle in revealing the liquid, shining like jewels. Hard metal and soft leather, transparent glass and flashing lacquer and materials interspersed, making the shape of perfume container more changeable. ,

A bottle of Versace out of the ordinary, delicate lines and exquisite combination of perfect proportion of masculine beauty, in the water bloom blue light in the glass of ice bright light, the side pattern crafted, not only generous and elegant, easy to master. The bold appearance reminds me of the fascinating bottle of brandy in the summer night, and enchanting the world with an elegant and classic ice sculpture. But if you change an unusual day scenes, light shining in bottle moment is a miracle, the glass bottle of water is gradually layer blue luminous body perfect, let the light transfer reflect the graceful spectrum, reflected in the wall hangings and curtains.

IsseyMiyake-BPI of a male EauD IsseyCollector 'Eau De Toilette packaged in an oval glass bottle, the front panel of the narrow side of peace it has rounded. The decorative features of the new packaging bottle are unique glaze laser technology of Saint-GobainDesjonqu res. Its design inspiration comes from the mapping on the lake surface in winter. The concentric lines on the glazing silver glaze reflect the outward expansion of the surface ripple. This visual effect adds a sense of elegance to the bottle's unique rough / smooth touch and enhances the influence of the material.

The glass packaging Association of the United States also believes that another trend of glass decoration is to extend the brand through color. For example, Estee Lauder's DKNY 'sBeDelicious was originally packaged in a light green glass bottle. In order to match the promotion of Valentine's day and father's day last year, Estee Lauder reintroduced its red and amber glass bottles. RalphLauren's PoloCologne also wants to build brand names through its Polo signed green bottle.

Crystal perfume bottle: English name Crystal scent-bottle. Main material: K9 artificial crystal. It is mainly used in cars and cars, with beautiful appearance and transparent body surface. It gives people a sense of refreshing.


Two. The main consideration of the design of perfume bottle

Because the perfume container does not need larger space, the change of shape is the key point of its design. Mainly from the following four aspects:

1. suitable for the use of goods

Practical packaging design should be the first consideration in the design, structure, shape with nature content filled is a concrete manifestation of practical. For example, due to the volatile perfume, so the bottle of perfume bottles should be smaller, it can make perfume preservation more durable, it is easy to control and out of use dose.

2. adapt to the use environment

Packaging design also needs to consider the use of specific location, condition and its relationship with the environment, give the packaging container with different characteristics, the design into the target market. Perfume is a kind of carry on items, but the property itself is considered as a fashion, perfume packaging not only compact and convenient, also need to be refined and elegant as fashion accessories.

The hint and guidance of the 3. operation

Good packaging container in addition to the realization of the basic functions, but also should have a clear indication function design, different packaging model should have clear differences, such as hand pinch and hand "catch" is not to be confused with the other. By changing the structure, shape, color and texture and contrast, the formation of cues and visual language guide, when necessary, can also design some accessories, clearly transfer packaging operation to form their own language. For example, perfume container outlet design, should be used in the first, can determine how to operate, or according to rotation, should be clear to form semantic hint and guidance.

4. aesthetic considerations

The above three aspects are considered functional aspects from the perfume container must have, from the current market view aesthetic factors is far more than the other perfume container other factors. Perfume container is not only a kind of packaging, but has risen to the level of art.

In addition, the design of perfume containers also includes environmental protection, color, humanities, history and culture, and many other considerations. In any case, the innovative exterior design is playing an increasingly important role in the establishment and promotion of the perfume brand image. A package of perfume that has already been intoxicating, and its design is based on fashion and innovation. People's pursuit of fashion and innovation is embodied in all aspects of life, especially in perfume packaging. However, designers consider the visual image of packaging as well as their functionality, making it easy to identify, use, grasp and preserve the features of the packaging in addition to the attraction of the vision. Throughout the design of perfume container, in pursuit of a no time limit will be concise style, and decoration, convenience and attractiveness in order to melt together, let the fragrance of having a spiritual and fresh life.

Three. The design of the perfume bottle

1. bottles of perfume is a three-dimensional container in the bottle, the bottle, the base of each part can "make a fuss", a lot of brand performance products based on the characteristics of the "details" this advantage. For example, Dior's MISS DIOR perfume, plus show female gentle bow in the traditional design of bottle mouth, may in the "taste", people may not remember the taste, but will remember being highlighted in the mouth of the bow. In addition, in the bottom of the part to undertake the Dior fashion pattern commonly used "Houndstooth", with the scrub and depression to strengthen contrast, get touch to enjoy in the use of their perfume. These seemingly casual little details set off a MISS wind in the field of perfume bottles. Like Vera Wang Princess flower and fruit fragrance perfume, the whole bottle type is like a heart type ring, the center of gravity model is more attractive, the face of the center of gravity is more attractive, the carved glass face, the gleam of deep purple red, every princess has its own jewels, the coronation of the jewellery crown in the bottle of Princess, and the crown cap under the cap. With a memorial ring, users can take off as a ring to wear and play the purpose of interacting with consumers.

2. in order to facilitate consumers to use conveniently and safely, they pay more attention to their usability under the beautiful appearance of fragrances. In the past, perfume bottles were often lost, leaky, slippery and so on. Designers are working hard to solve them. For example, GUCCI is full of provocative sexy fragrance, "I Want Something red", which is both passionate and nostalgic. From the fragrance of advertising, packaging, everything is red as the theme. The square shape and the built-in sprinkler head are both novel and unique, and convenient to use. In addition to the flamer's magic sweet perfume, the elliptical bottle type is often a slippery hand in a small woman's hand, especially in a large capacity product. In order to stop such a phenomenon, the designer recesses the big round of the thumb on the side of the bottle. In appearance, the concave circular image is put into a magnifying glass of the bottle and is displayed to the world. The wonders of the perfume world, in function, correspond to the fragrance of the hands, and achieve the purpose of skid resistance.


3. "bionic" is the usual trick of many designers, in the clothing, industrial modeling field in the design of "bionic" plays an important role, perfume container is no exception. KENZO 2001 re launch bamboo fragrance, widely popular around the world is not only the mysterious oriental fragrance, created a very "bionic" characteristics of fragrance bottle type, imitation modeling in the overall shape of bamboo. Dark blue frosted glass, strong and powerful curved body, like a man's determination to face pressure and setbacks. While enjoying its fragrance, you can also enjoy the "mysterious" plant, moso bamboo, which has Oriental characteristics. The world's best - selling perfume, DKNY Be Delicious, is packed with classic 50ml apple shaped bottles and cartons. The carton packaging is mixed with flower and fruit patterns and water droplet dew design, showing a juicy and dripping effect. The apple bottle is not the same as the real apple. In addition, green apple, pink apple, and red are presented according to the fragrance. Apple and other apples with different colors. Under the attractive appearance, they hide the same alluring smell. With the progress of science and technology and the improvement of people's aesthetic standards, more and more brand businesses are seeking more classic perfume bottles.

The use of "analogy" is one of the easier ways to achieve classics. In 1999, Dior launched the "true me" female fashion fragrance, becoming one of the classic works of Dior. The slender bottleneck, elegant and charming, compares the feminine fine neck, and uses a golden scarf around the bottleneck for a week. The models that appear in print and media advertisements show people in this way. The unique bottle design, beautiful decoration, smooth and transparent without any modification, the letters J'adore hidden in the beautiful crystal bottle, female image to other noble and capable and confident analogy.


5. the design patterns of the same product are various, and the perfume bottles with different capacities and shapes have begun to rise. KENZO FLOWER BY KENZO to tilt transparent bottle of special design, a red poppy, poppy is slender and strong, simple and elegant image to convey the crystal clear, launched the European NO.1 female fragrance. This ingenious idea is based on the belief that "life is high and low, how many ups and downs, and always show the pride of people with the most beautiful gesture". It is the first on the market with different capacity of different appearance of perfume: 30ml is to be put in the bud, 50ml is used at the beginning of the bloom of joy, 100ml is blooming flowers, symbolizing the different stages and the process of flower growth. The bottle body also shows different bending amplitude according to its capacity. The whole bottle shaped line is just like the rich color of the flowers swaying against the wind. These different bottle types stimulate people's desire to collect, and lead to different associations of mind and state in different stages of life. Yes, the perfume bottle design fully into account the coordinated relationship between the bottle and the bottle such as: "Water of life" perfume bottle design, leading to a return to the traditional trend, but there is no lack of modern sense. Two different bottle shapes are put together just back to back or shoulder to shoulder. They are opposite and unified, one bottle and two different sides. The wall of the bottle of perfume bottles are cleverly processed into cream "M" and "W" is just English Man and Woman, with a translucent circular lid, give a person from the streams flowing through the pebble on the feeling. These bottles are combined side by side to form a beautiful ripple. With a cap with a translucent material, can let the light through the reflective metal, the bottle wall back, give people the feeling of a refraction of sunlight in the water, the perfume perfume bottle design is the classic design.

Four. The "sex" of the perfume bottle

The packaging of women's perfume, whether from bottle type, color or outer package design, should accord with the characteristics of perfume itself. Such as: some perfume is the performance of the romantic, gentle and sexy; some is the pursuit of elegant, delicate, quiet and harmonious; some is noble and elegant; some are pure, lovely, fresh, full of confidence and happiness. For example, "CoCo" perfume is a concept of scour, extreme accuracy and self-confidence. Its perfume bottle is simple and modern, the golden proportion of the bottle design, pure and scouring lines, the bright light of the twenty-six diamond cutting surfaces on the cap completely subverts the traditional aesthetic view, making the perfume bottle a classic of modern art. It had been best in the 1959 New York Metropolitan Museum. The bottle design award is still in New York Metropolitan Museum.

Women are not the only customers of perfume. In many western countries, men's perfume occupies the position of 2/5, so we can not ignore the market of men's perfume. Men's perfume gives people a sense of simplicity, grace and harmony. Its shape is more rigorous and thick. It uses more straight lines and is full of masculinity. The men's fragrance design, diverse styles, some for creative, energetic, love life, romantic decent men design, and some design is powerful, classical and elegant, but also some of the leisure, recover the original simplicity. For example, "Pouvhomme" male perfume, perfume bottle is designed from the former men's necessary things, flat type gunpowder cans, the shape is suitable for men's hands, it is for the men who love travel, fantasy future men, is brave, smart, full of adventure, it is both the essence and balance, both traditional sensibility and now The agent is far away and near, pure and natural.

Previous: The design of the perfume bottle

Next: Professional knowledge of perfume specialty 2.0