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Professional knowledge of perfume specialty
Jun 20, 2018

1. On the perfume industry

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First of all, there are two concepts of "producer" and "Subscriber" in perfume industry. What is the perfume subscriber? What we saw at the store, such as CHANEL, DIOR, etc., they are the ordering of perfume. For example, CHANEL perfume, Ms. CHANEL, a perfumer instead of a producer, does not have a special perfume plant factory. She is only a perfumer. She will choose the perfume factory according to her wishes. The perfume manufacturer will develop the formula according to the fragrance requirements provided by Ms. CHANEL. Perfume manufacturers will develop several formulations for customers' choice according to customer requirements. When Ms. CHANEL chooses the right formula, the perfume factory is produced according to Ms. CHANEL's requirements (the perfume manufacturer holds the key process of production), and MS. CHANEL will ask the relevant designer to design a perfume bottle that fits his own perfume, as well as famous models, famous stars, and so on. Say. Therefore, when selling famous brand perfume, the name of the subscriber is printed on the package. These names are their own exclusive quality certification marks, that is to say that the names of famous actors, fashion designers, models and other characters are printed on the perfume package, which means that the perfume itself has a high reputation and a high grade. And even today, CHANEL, DIOR, and other companies have their own perfume manufacturers and their own formulation, but more importantly: most of the formulations are developed by the perfume plant, and the CHANEL, DIOR and other companies to modulate spices are also provided by these perfume plants.

Unfortunately, even in the famous brands produced by special licenses, such as the United Arab Emirates in Arabia, production processes are often not guaranteed quality, so only the brand names on the package are not enough to show that these perfumes are the real perfumes of high quality. For example, the shipment of a world's hot - selling perfume is much higher than the production of a perfume plant, so the perfume company will authorize different perfume plants to produce, while the quality of the perfume factory and the quality of the perfumery, as well as the origin of the perfumery, will lead to the difference in the quality of the perfume. This is why there is a subtle difference between perfume produced by different perfume factories. So if you want to ask if perfume is not authentic, you need to know which perfume factory developed this perfume.

 

 

2. The price of perfume

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If the price of a famous brand perfume is 100%, 25% to 30% is spent on advertising. Perfume needs advertising as well as other commodities. The launch of every new perfume, to make it debut at the shopping mall on the counter, to carry out propaganda with a strong advertising, this is the cost of 25% - 30%.

20% rebate - this is the subscriber's premium, that is, the name of the actor who appears on the package.

The 20% is the luxuriant packaging of perfume and the material of expensive perfume bottles (often with crystals). Packaging is the coat of perfume, the fineness of the garment processing determines how to attract consumers' first attention from the colorful perfume of other perfumes. Therefore, perfume subscribers employ a special person in this respect for the exclusive design of the perfume bottle, which costs a lot of money and energy. For example, in order to make the "corners absolutely smooth multiple perfume bottles of GOOD LIFE", rebuilt 19 times, and each kind of design and production plan spent a whole month.

20% consumption in perfume salon rents and personnel wages, warehousing and transportation costs.

The value of perfume is only 10% to 15% of 100%.

 

 

Some people say that perfume manufacturing technology does not make the price of perfume low, which is only a smattering of perfume manufacturing. And examples are often examples of high perfumes. In fact, in addition to the advanced perfume, the cost of the general perfume is not so high, and because of the limited use of natural materials (such as musk, sandalwood, etc.), many perfumes containing these precious spices are replaced by compounds. This is one of the reasons why perfume is not as persistent as perfume. For example, the amber oil in the poplar perfume is the secretion produced by whale after eating the cuttlefish. It needs to be on the shore for three years before it can be used as spice. There is such a natural spice contained in the inside, and the price is high, of course, plus Bi Yang himself is a designer, the bottle is designed by himself. The two things are wrapped together and the perfume is sky high.

 

 

3. The grade of perfume

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The essence of the essence was once up to 30% - 70% in 70s and 80s, but the high concentration of pure natural ingredients caused allergies in some customers and the formation of pigmented spots on the skin and clothing. Based on the above reasons, according to the latest regulations of the international perfume organization, the concentration of spices has been reclassified.

Essence: 23% - 27%

Light fragrance: 12% to 20%

Perfume: 10% - 12%

Cologne: 5%-10%

Essence does not mean that the flavor is strong, but the purity is high and the concentration is high. For example, the same flavor with a light flavor and a strong perfume, they are divided into flavor, light flavor and perfume three products. The taste of the three products is the same. The difference is due to the difference in concentration, resulting in different duration of skin, hair and clothing.

Therefore, some consumers' misunderstanding is that in the same perfume, the flavor is stronger than the perfume, which is actually wrong

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