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Aug 23, 2018


Art Deco is a style of visual arts, architecture and design that first appeared in France just before World War I, inspired by the striking geometric forms of Cubism and the exotic styles of Asia and the Middle East. 

Guerlain's earliest Art Deco bottle design, the 1916 biscuit-shaped bottle by Baccarat's sculptor Georges Chevalier, served as a standard bottle for several different perfumes (its French name, Petit Beurre, specifically referred to a famous French biscuit whose characteristic shape with indents is echoed in the bottle design when looking at it from below). The label of the L'Heure Bleue edition shown above (left) was modelled after an iron and copper grill, by French blacksmith Edgar Brandt, that was presented at the International Exhibition of Modern Decorative and Industrial Arts in Paris in 1925 (right). In fact, it was this exhibition that gave the Art Deco style its name, until then known as Style Moderne. 

As a historical footnote, it was also at this exhibition that Guerlain's Shalimar bottle was displayed for the first time, where it was awarded a prize for its novel and captivating design.

In 1926, Guerlain used the biscuit-shaped bottle, with a more elaborate stopper design featuring a gilded metal plate, for the perfume Djedi. The Djedi bottle is among the very few bottles from the Jacques Guerlain era that was used for only one fragrance. 

Other Art Deco style Guerlain bottles include the lyre bottle (1922), Liu's snuffbox bottle (1929), the bottle with radiating design (1933), the brown smoked crystal bottle (1933), the keg-shaped bottle (1934), the inkwell bottle (1936), the bow tie bottle (1937), and the Fleur de Feu bottle (1948). This year, Guerlain celebrates the Art Deco style with a spray version of the black Liu bottle, containing the new fragrance Lui.